about
easyrice
EASYRICE is dedicated to providing advanced technological solutions and innovative systems for rice quality inspection, rice variety identification, and data management. Our solutions are developed with a focus on simplicity, speed, and operational efficiency, enabling organizations to reduce costs, optimize time, and minimize errors across inspection processes. Through continuous innovation, EASYRICE supports the advancement of Thai agriculture in alignment with modern agri-industry standards.
about
easyrice
EASYRICE is dedicated to providing advanced technological solutions and innovative systems for rice quality inspection, rice variety identification, and data management. Our solutions are developed with a focus on simplicity, speed, and operational efficiency, enabling organizations to reduce costs, optimize time, and minimize errors across inspection processes. Through continuous innovation, EASYRICE supports the advancement of Thai agriculture in alignment with modern agri-industry standards.
WHO IS EASYRICE ?
VISION & MISSION
THE BEGINNING
ROADMAP
SUCCESSFUL CASE
OPPORTUNITY AND EXPANDSION
TEAM
PARTNERS
CERTIFICATE
Who is EASYRICE?
We are an innovation and digital technology company in the agriculture sector.
In agriculture company founded by a group of technology researchers and developers. We manage and operate with determination to push technology as part of agriculture by applying Artificial Intelligence (AI) technology and bringing digital platforms to the Thai agricultural industry for online form storage. To add value, efficiency and enhance the Thai agricultural industry to be equivalent to the international standard.
vision and Mission
Vision
Digitalising Staple Food Industries and promoting sustainability for all stakeholders along a supply chain
Mission
To create a digital platform that facilitates the value added in rice products and to ensure the value-added is shared across stakeholders. To introduce a more efficient and consistent measurement of rice qualities into rice trading industries. To help rice industry stakeholders who are underprivileged restore their basic right to financial aid
DIGITALIZED AGRICULTURE INDUSTRY by ARTIFICIAL INTELLIGENCE
The Beginning of EASYRICE
From the beginning, by encountered the problems while researching rice and found out 'Paddy varieties adulteration' and 'Inefficient rice quality inspection' are the significant problems confronting all stakeholders in the rice supply chain. Because this process requires experts to deliberately inspect rice from a single kernel by their visual which may be a factor causing the error or resulting in inaccuracies during the inspection including the consequences that follow, whether it is price bargaining, standards of Thai rice or farmers income, etc.
Easy Rice saw that these gaps need to be fixed by Artificial Intelligence technology (AI) to help and raise the level of inspection to a standard, increase the inspection accuracy, and support data storage for the use in developing the Thai agricultural industry in the future. All of these points create 2 solutions as follows
1. Easy Rice MP : AI solution for paddy varieties inspection. 2. Easy Rice M0 : AI solution for rice quality inspection.
After these 2 solutions solved problems in the process of purchasing paddy and rice quality inspection, it brought good response and rapid growth.
EASYRICE’s roadmap
Step into the new digital agriculture era.
2025
- Business partnership with Satake Corporation
- MOU with the Department of Agricultural Extension to Drive a Sustainable Thai Coffee Supply Chain.
- MOU with the Rice Science Center, Kasetsart University, for rice breeding and paddy rice purity validation
- August : 1st Launch - EASYRICE MP2
- October : 1st Launch - EASYRICE ERP
2024
- Market expansion to India by adapting AI with India rice.
2023
- Market expansion to Vietnam by adapting AI with Vietnamese rice.
- Launching EASYRICE Kanna, an AI system for farmers and community enterprises
- Horizontal expanding to other grains.
2022
- Establish an international company named Exambrisk with headquarters in the United Kingdom
- Dominate 26% of Hom Mali rice market, 11% of exporters and 30% of Thailand's rice exporting volume.
2021
- September : 1st Launch - EASYRICE M0
- October : 2nd Launch - EASYRICE MP
- December : Achieved over 100 users
2020
- Received funding to develop the EASYRICE M0 powered by AI, worth 6,500,000 baht.
- Received funding to develop the EASYRICE MP powered by AI and Traceability in 2022, worth 24,500,000 baht.
2019
- Establish EASYRICE Digital Technology
2018
- Received investment from Digital Ventures Co., Ltd., in the U.REKA Deep Tech Discovery Project, worth 3,500,000 baht.
Success
*Latest update as of January 2026
Trustworthy
>500
Users in Industrial-Scalesere.
Economic
40%
Market share of rice export in Thailand.
ecosystem
>20000
Over 20,000 farmers using the products and part of the EASYRICE ecosystem.
Success in inspections.
>10000000
Covering inspections of rice varieties and quality of over 1,000,000 tons.
Speed from AI
>1000000
Customers used EASYRICE AI to inspect rice over 1,000,000 times.
Opportunity and Expansion
EXAMBRISK
Expansion
Easy Rice started its first branch in Edinburgh, UK, using it as a headquarters to access laws that facilitate business growth and intellectual property protection. The UK is one of the largest Agricultural Hubs in the world, with the resources and opportunity which allow Easy Rice to learn and grow by leaps forward and also facilitates finding investors who can grow globally as Global Strategic Partners and Investors.
EXAMBRISK WEBSITE
VIETNAMESE RICE
Opportunity
Easy Rice sees the opportunity to expand the business as the top priority because the rice industry in Vietnam is similar to Thailand in many contexts, such as rice consumption culture, market size, target groups, exports, as well as industry problems and meet the needs of rice consumers around the world. Easy Rice is ready to break our technology limits by applying to Vietnamese Rice.
EASYRICE Management Team
Phuvin Kongsawat(CEO)
"I'm a purpose-driven person whose goals go beyond money"
Business
Sujitra Sutthithatip(CPO)
"Big challanges, Great Understood"
Product
Our Partner
Certificate
ISO 29110 CERTIFICATION
October 7th, 2021
Global Entrepreneur Program from Department of International Trade, United Kingdom
April 29th, 2022
Want to join with EASYRICE?
If you are passionate about technology, innovation, and AI, and are motivated to contribute to the advancement of Thailand’s Agri-Tech industry, We welcome the opportunity for further discussion.
EASYRICE
Head Office EASY RICE DIGITAL TECHNOLOGY COMPANY LIMITED 253 Asoke Building, 12th Floor 253 Soi Asoke (Sukhumvit 21 Road), Khlong Toei Nuea, Watthana, Bangkok 10110
Headquarter : 02-700-4399
09.00AM - 6.00PM (GMT+7)
ⓒ 2025 EASYRICE Digital Technology Co., Ltd. All rights reserved.